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We are pleased to introduce our latest show home with award-winning Housing Association Poplar HARCA, Aberfeldy Village.
On a mission to do good for our planet, as you walk through the apartment you will find carefully selected artwork and products in many forms, sourced from creators and artisans within the surrounding East London area. No corner was left untouched with our all-inclusive interior design service, offering the lucky future homeowner a turnkey design.
Harriet Knowlton, Associate
To reflect the true vibrancy of the area, you are instantly invited into the space by warm pops of colour and patterns. Taking inspiration from street art commissioned by Poplar Harca on the nearby Aberfeldy Street, a deep pink wall and striking mustard sofa sets the tone of the apartment. Artwork completes the open plan living room, with prints from the likes of Kelly Anna and Yink Ilori. Continuing through to the principal bedroom, soothing sage tones and burnt oranges create a peaceful place to retreat to. Above the bed, artwork from Karimah Hassan’s ‘The Strangers Yearbook’ brings in the colours from the other rooms within the apartment, fusing the spaces together.
Whilst researching into the area we found some amazing products we had to include within the scheme. From the East London Liquor Co. styled throughout the living area through to the skincare displayed in the bathroom, these completed the contemporary design as well as help potential buyers envision themselves living there. Take a look below to see why Harriet chose these local brands and artists.
Kelly Anna. Kelly Anna is an Artist, Painter and Designer known for her powerful, silhouetted figures. She is inspired by Matisse’s collages with a modern twist. She has collaborated with the likes of Nike, Lego, Propercorn and some of her prints have been worn by Beyonce and Cara Delevingne.
Yinka Ilori. Nigerian born, British artist Yinka Ilori started his career upcycling furniture pieces. He used fabrics, inspired by West African patterns and colours which surrounded him whilst growing up. He explores the power of storytelling, combined with creative craft. Hanging above the dining area you will spot Yinka’s ‘Love Always Wins’ print.
Karimah Hassan. Seen in the principal bedroom, Painter, performance and portrait artist, Karimah Hassan spent lockdown creating ‘The Strangers Yearbook’. This explored the emotion people expressed during the pandemic by submissions to her Instagram with an answer to her question ‘How are you feeling?’.
We carry out extensive research for each and every property to create a tailored design that truly captivates the target market. Read first-hand what our top property developers are saying in our Interior Design brochure.